Table 1 Previous research in the field of sustainable clothing shows.
From: How perceived sustainability influences consumers’ clothing preferences
Study | Research focus | Data sources | Theoretical lens | Major findings | Considerations |
|---|---|---|---|---|---|
Kawaf and Istanbulluoglu23 | Examines the impact of customer reviews and Facebook marketing on online fashion shopping. | Online reviews and interactions from consumers in the UK. | Digital Marketing | Online interactions complicate but also enhance consumer decisions and brand perceptions. | Digital platforms change consumer interactions and significantly influence purchasing behaviors. |
Zhang et al.16 | Studies the influence of brands’ sustainable behaviors on consumer attitudes and brand loyalty. | Surveys and interviews with consumers in Beijing, Shanghai, and Guangzhou, China. | Consumer Behavior, Brand Management | Sustainability efforts by brands positively impact consumer loyalty and attitudes. | Commitment to sustainability enhances consumer loyalty in environmentally conscious markets. |
Manley et al.13 | Investigates Gen Z and Millennials’ perceptions and motivations towards sustainable clothing. | Surveys from various urban and suburban areas in the USA. | Consumer Behavior | Both generations support sustainability, influenced significantly by social media and environmental concerns. | Marketers need to consider generational differences in media consumption and motivations when promoting sustainable fashion. |
Leclercq-Machado et al.14 | Analyzes sustainable fashion consumption patterns and regional differences in Peru. | Consumer surveys in Lima, Cusco, and Arequipa, Peru. | Environmental Psychology | Environmental attitudes strongly predict sustainable fashion behaviors. | Geographical and cultural differences necessitate localized strategies for sustainable fashion marketing. |
Nornajihah, N. et al.18 | Explores the factors driving sustainable apparel purchase intentions among Malaysian millennials. | Surveys of millennials in Kuala Lumpur, Penang, and Johor Bahru, Malaysia. | Consumer Psychology, Motivation Theories | Economic and social norms in Malaysia influence sustainable purchase decisions. | Economic conditions and social norms must be considered in strategies to promote sustainable fashion in Malaysia. |
Fatimah and Kim15 | Highlights how innovative fabric manipulation contributes to sustainable fashion. | Literature review and case studies on denim manufacturing. | Sustainable Design | Provides examples of fabric techniques that minimize environmental impact in fashion design. | Innovations in fabric processing and design are crucial for reducing the ecological footprint of fashion. |
Paço et al.17 | Studies trends in sustainable consumer behaviors, focusing on recycling and disposal. | European consumer surveys. | Consumer Sustainability | Documents growing consumer engagement with sustainable practices in clothing lifecycle. | Enhancing consumer awareness and providing incentives can boost sustainable purchasing. |
Camacho-Otero et al.21 | Delves into consumer responses to sustainable fashion products via online reviews. | User-generated reviews on fashion platforms. | Circular Economy | Explores how consumers accept and adopt circular fashion based on online interactions. | Transparency in product sustainability claims is key to consumer trust and acceptance. |
Bigne et al.24 | Studies how conflicting online reviews influence consumer decision-making. | E-commerce platform reviews. | Consumer Psychology | Conflicting reviews can confuse consumers but also prompt deeper product investigation. | Managing online review content can help mitigate confusion and aid in informed decision-making. |
