Table 7 Correlation between the length of tweets and public engagement by topic.
Topic | No. of replies | No. of retweets | No. of likes | ||||
|---|---|---|---|---|---|---|---|
PHO | NMO | PHO | PHO | NMO | PHO | ||
Length of the tweet | A. Policies, methods and action | 0.167 | − 0.062** | 0.102 | − 0.106** | 0.129 | − 0.111** |
B. Case updates | − 0.03 | -0.016 | 0.011 | − 0.057** | 0.065 | − 0.060** | |
C. Opinions and response | 0.320* | 0.066** | 0.335** | 0.057** | 0.317* | 0.059** | |
D. Medical research and treatment information | 0.205** | 0.026 | 0.197** | 0.012 | 0.196** | 0.022 | |
E. Impacts and consequences | − 0.066 | − 0.145** | 0.117 | − 0.103** | 0.051 | − 0.090** | |
F. Health instructions and suggestions | 0.224** | 0.117** | 0.297** | -0.004 | 0.327** | 0.037 | |
