Table 4 Correlation analysis among variables.

From: Impact of new media use on farmers’ willingness to use clean energy: the role of topography and agricultural income

Variable

NMU

MT

EC

WTUCE

NMU

0.766

   

MT

0.646**

0.764

  

EC

0.625**

0.659**

0.732

 

WTUCE

0.627**

0.560**

0.727**

0.790

  1. The bold number on the diagonal is the square root (√AVE) of the mean-variance extraction of the corresponding dimension, and the nondiagonal number is the interdimensional correlation coefficient. “NMU” stands for “new media use,” “MT” stands for “media trust,” “EC” stands for “ecological cognition,” and “WTUCE” stands for “willingness to use clean energy.”
  2. **Indicates P < 0.01.
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