Table 2 Different dimensions of design intervention in industry.
Dimension | OEM | ODM | OBM | OSM |
|---|---|---|---|---|
Design responsibility | Original equipment manufacturer (OEM) designs the product and the original design manufacturer (ODM) manufactures it | The original design manufacturer (ODM) designs and manufactures the product, and the original brand manufacturer (OBM) brands it | The original brand manufacturer (OBM) designs the product and has it manufactured by a contract manufacturer (CM) | The open-source manufacturing (OSM) community designs and manufactures the product |
Level of customization | Low | Low | High | High |
Degree of control | High | Low | High | Low |
Risk | Low | High | Low | High |
Profit margin | Low | High | High | Low |
Examples | Apple iPhone | Dell laptops | Nike shoes | MakerBot 3D printers |
