Table 11 Heterogeneity test from the perspective of topography.

From: Impact of new media use on farmers’ willingness to use clean energy: the role of topography and agricultural income

Test

Item

Plain

Mountains

Path test

Paths

NMU → WTUCE

EC → WTUCE

NMU → WTUCE

NMU → WTUCE

EC → WTUCE

NMU → WTUCE

Coefficient

0.141

0.747***

0.782***

0.148

0.826***

0.644***

SE

0.101

0.110

0.079

0.091

0.135

0.099

CR

1.400

6.603

10.279

1.571

6.637

5.816

Intermediate effect test

Effects

Total effect

Direct effects

Indirect effects

Total effect

Direct effect

Indirect effects

Paths

NMU → WTUCE

NMU → EC

NMU → EC → WTUCE

NMU → WTUCE

NMU → EC

NMU → EC → WTUCE

Indirect coefficient

0.731

0.244

0.218

0.128

0.126

0.147

Influence interval

[0.482, 0.837]

[0.270, 0.305]

[0.441, 1.047]

[0.445, 0.873]

[0.036, 0.380]

[0.325, 0.857]

Results

Significant

Nonsignificant

Significant

Significant

Nonsignificant

Significant

Mediating effect

Complete mediation

Complete mediation

Adjustable effect test

Variables

NMU

MT

NMU × MT

NMU

MT

NMU × MT

Effect

0.2927***

0.4384***

0.014

0.2890**

0.2686**

0.0300*

SE

0.073

0.058

0.012

0.105

0.099

0.015

LLCI

0.149

0.323

0.037

0.079

0.071

0.059

  1. “NMU” stands for “new media use,” “MT” stands for “media trust,” “EC” stands for “ecological cognition,” and “WTUCE” stands for “willingness to use clean energy.”
  2. * Indicates significance at the 0.05 level; ** indicates significance at the 0.01 level; *** indicates significance at the 0.001 level.