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‘Less but better’ meat is a sustainability message in need of clarity

Nature Food volume 1, pages 520–522 (2020)Cite this article

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The expression ‘less but better’ is used to guide Western meat consumption towards sustainability. Its definition, however, lacks clarity and may push meat consumption further from sustainable practices. The research community needs to provide a more informed explanation to consumers of what is ‘less’ and what is ‘better’.

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Fig. 1: Global consumption of beef, pork and poultry from 1961 to 2013.
Fig. 2: Quality aspects that can be used to define ‘better meat’.

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Authors and Affiliations

  1. Stockholm Resilience Centre, Stockholm University, Stockholm, Sweden

    Kajsa Resare Sahlin & Line J. Gordon

  2. Department of Energy and Technology, Swedish University of Agricultural Sciences, Uppsala, Sweden

    Kajsa Resare Sahlin & Elin Röös

Authors
  1. Kajsa Resare Sahlin
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  2. Elin Röös
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  3. Line J. Gordon
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Correspondence to Kajsa Resare Sahlin.

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The authors declare no competing interests.

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Resare Sahlin, K., Röös, E. & Gordon, L.J. ‘Less but better’ meat is a sustainability message in need of clarity. Nat Food 1, 520–522 (2020). https://doi.org/10.1038/s43016-020-00140-5

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