The study shows a significant gender gap in scholarly self-promotion on Twitter, finding that women are about 28% less likely to promote their own academic papers compared to men, a disparity which is even more pronounced among highly productive women at prestigious institutions. Women’s self-promotion efforts tend to yield fewer overall mentions and visibility online compared to men, highlighting systematic gender biases in digital scholarly communication.
- Hao Peng
- Misha Teplitskiy
- Emőke-Ágnes Horvát